The Purpose & Progress Podcast: Where Values Spark Action
This is the place where smart, ambitious women lift up, learn from, and work with each other.
We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional, and fully values-aligned.
Listen in if you want to run and grow a business that feels and does good.
Episodes & Show Notes
Living Out Your Brand Values | Episode 59
Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing,
Betting On Yourself with Jordan Gill | Episode 58
I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels
Cracking The About Page Code | Episode 57
As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page. Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting
Daring To Do Things Differently with Mai-Kee Tsang | Episode 56
I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable vsibility practices that align with
Reimagining The Podcast | Episode 55
This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast,
Staying Rooted in Your Creative Vision with Angela Ellison | Episode 54
I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And
Chasing The Joy In Life & Business with Samantha Burmeister | Episode 53
I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about
Honoring Boundaries To Be Fully Present with Nathalie Amlani | Episode 52
I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate
Expressing All That You Are with Cate Scott Campbell | Episode 51
I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self. In this episode,
Celebrating Milestones For Continued Momentum | Episode 50
Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to
Staying In Your Lane By Sharpening Your Self-Awareness with Jenn Rivera | Episode 49
I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker. Jenn is a big
Translating Visionary Ideas Into Focused Action with Katie McManus | Episode 48
I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll
Untangling Our Worth From Our Work with Emily McDonald and Ankita Terrell | Episode 47
I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we
Getting Outside Perspective to Tap Into Your Own Intuition | Episode 46
While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements
Giving Yourself Permission to Take Imperfect Action with Lauren Tilden | Episode 45
I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small
Finding Purpose Through Grief with Madison Clark | Episode 44
I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for
Seeking Connections In & Through Business with Erika Rodriguez | Episode 43
I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands,
Generating More Momentum In Your Business | Episode 42
In today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need)
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I'm your Host, Ashlee Sang
A VALUES-ALIGNED STRATEGIST, CONSULTANT, SPEAKER
I equip conscious and caring business owners to grow their impact and their revenue in alignment with their values.
Before doing brand messaging strategy and marketing consulting, I worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local Habitat for Humanity.
My portfolio ranges from small businesses and community organizations to ethical fashion, tech for impact, finance, government, and beyond. The common thread has been sharing messages that matter.
I’m based in Central Illinois, with a background in anthropology and a penchant for travel. I bring a fresh perspective to conversations because I focus on business for good and spent years living and working abroad, building up my empathy and broadening my point of view.
I believe that business can feel AND do good when it’s rooted in values and propelled by purpose. If you do too, let’s chat.